| 1) |
|
What is domain name ? |
| ----> |
|
| A domain name is a specific web site
address that you choose and register with
Network Solutions (the official registrar
of domain names ending in .com, .edu, and
.gov). Our domain name is "arizonamediaz.co". |
|
|
|
Top |
| 2) |
|
What domain name should I Choose ? |
| ----> |
|
This
depends on how you are going to use it.
If you are going to be telling people over
the phone, choose one that is easy to say
and spell out loud. Above all, I would
choose one that is memorable and not
confusing. |
|
|
|
| 3) |
|
What is difference between static and dynamic site ? |
| ----> |
|
A
static site is one that is written in
HTML only. Each page is a separate
document and there is no database that it
draws on. What this means functionally is that
the only way to edit the site is to go into each
page and edit the HTML - so you'd either have to do
it yourself using a webpage editor like FrontPage
or pay us to go in and edit the site, each
time you wanted something changed.
A dynamic site is written using more
complex code and can do a lot more. For
instance, I can make an area where you can
log in and change various parts of the
site, such as adding information or products.
This is because each page is constructed based on
the information in a database, and the information
in that database can be changed via another
interface.
Dynamic sites can reduce ongoing
maintenance costs if you don't want to
change things yourself with a webpage
editor or with the HTML. They usually cost
more to develop, as they require more complex coding
and a content management utility needs to be
developed to help you manage your website
information.
Another benefit of dynamic sites is
that they allow you to change only the
content of the site and not the design, so
you will not be able to accidentally
break the visual style of the site. They have other
benefits when sites start to get very large, as they
make data management much more efficient and your
site more expandable.
Many clients do a combination, having
some dynamic areas such as a product
catalog where they have to change
information or pictures regularly, and leave
other pages such as contact information as static
pages. |
|
|
Top |
| 4) |
|
What is search engine marketing ? |
| ----> |
|
It
is the process of driving qualified
traffic to your website through the major
search engines (like Google) and
directories (like Yahoo), which are used
by hundreds of millions of web searchers every day.
Every web-based business needs to succeed at search
engine marketing.
How important is search engine
marketing? As of August, 2002, Google
alone was being used to generate about 150
million searches every day! Forrester
Research has estimated that over 85% of
those looking for information, services and products
online are using search engines to find what they
want.
Search engine marketing is absolutely
essential to driving qualified traffic.
Qualified traffic means people who are
looking for what you are offering. It is
the process of matching you, the vendor, with the
seeker. We have a search engine marketing specialist
on staff. He will be happy to talk with you about
your Internet marketing and commercial
visibility needs. Our search engine
marketing expert has an exceptional track
record at positioning commerce websites
very high up in the search results for the
most competitive categories on the Internet.
Your first consultation with our
specialist is free. As a side note, please
be aware that we tightly integrate our
design and search engine positioning
services. This is because what is done in the way of
website design can have a major impact on how well a
website will rank in the search engines and
directories. Our search engine marketing
specialist will be happy to discuss the
implications of these issues with you in
your first free consultation. |
|
|
|
| 5) |
|
How do I get my website listed on search engines, especially Google ? |
| ----> |
|
Modern
search engines like to find your site
naturally, through links to your site from
other sites. Google especially relies on
your incoming links to determine your
popularity and relevance. For more
information on submitting your site and how to
promote your site through search engines. |
|
|
Top |
| 6) |
|
How do investment in professional custom graphic design improve my online presence ? |
| ----> |
|
Thoughtful,
professional custom graphic design
results in building a visual and functional user
front end that focuses exclusively on providing an
exceptional user experience while conveying company,
service and product information.
Usability — one of the
most important decisive factors influencing user
experience from web-oriented systems
(e-commerce store user interface,
corporate website front-end,
administrative area design and extranet systems).
This knowledge is more heuristic and comes with
years of experience. Several examples how bad
usability influences sales directly: |
| ▪ |
The Yankee Group ascertains that over 75% of
all buyers have left their shopping carts at
least once because of user interface
inconveniencies (usability pitfalls).
|
| ▪ |
Forester research overviews show that 66% of
shopping carts were left by customers before
finishing purchasing process (closing the deal
and submitting payment) as a result of bad
usability issues.
|
|
Company
image: Your website is the most important
sales tool you have. Your visitor's first
impression will almost instantly
determine whether or not you're going to
make a sale. Every detail does matter. No one will
leave a Credit Card number, nor order service on a
poorly designed site of a company that is not able
to allow hiring professionals.
On the other hand, well designed
content is easy to read, and accurate
graphics, plus positive experience during
surfing navigation and using services,
will improve company image across the web
audience and prove the company as customer oriented. |
|
|
|
Top |
| 7) |
|
Why does my company need a professional logo ? |
| ----> |
|
This
is the question you will almost certainly
be asking yourself at the stage where
either you are a start up company or you
are simply not generating enough sales.
Here are a few reasons why getting a
professional logo will make your company rise above
its competitors.
|
▪ |
You get recognition. People see your logo on
letterheads, websites and advertisements
because it stands out — this makes it more
memorable. It also makes your business look
bigger than it really is.
|
▪ |
A professional logo is an extremely
valuable asset. It is said that the
Coca-Cola logo is worth more than
all of the premises they own and
more than their entire company. So getting
a good logo may lead to getting rich when you
feel it is time to move on and sell your
company.
|
▪ |
A logo shows you care about your
company and are willing to invest
money into your company to make more
sales. People do judge a book by its
cover, so having a good logo is a great start
to making sales. |
|
|
|
|
|
| 8) |
|
How much does a web site cost ? |
| ----> |
|
There
are quite a few factors that are going to
affect the ultimate cost of your web
site. These factors include how many pages
you are going to have, if you will sell
products on your website, the graphic work
involved, and how interactive your future web site
will be. You will also need web hosting and domain
name registration. |
|
|
Top |
| 9) |
|
Do I need to hire a "local" web site designer ? |
| ----> |
|
We
create web sites for clients who are
local as well as out of state. By using
the Internet, email and the telephone, it
is possible to communicate effectively
with clients in any location. |
|
|
|
| 10) |
|
I
am currently hosting with Anotherfirm.com and
would like to switch over to MyCompany.com, How do I
do this ? |
| ----> |
|
Just
fill out an feedback form and we will
take care of everything. We will transfer
your domain name along with all of your
existing web sites content. |
|
|
|
| 11) |
|
Why can't I find my web site in the search engines ? |
| ----> |
|
Once
your site has been submitted to the top
Search Engines they may require several
weeks, or even months to actually spider
and list your web site in their directory.
How fast your site is listed depends on
each individual Search Engines database
update schedule. Watch your server traffic logs sfor
visiting spiders. We suggest you use Guaranteed
Search Engine Submit. Your site can be listed on
AOL, MSN, Overture in a couple of days. Click
here to read more. |
|
|
|
| 12) |
|
What is site maintenance ? |
| ----> |
|
Maintenance
is a fee paid monthly to keep your site
updated with new content that you provide. Most good
web sites have new content updated regularly. Fresh
content is what will keep your visitors coming
back. |
|
|
Top |
| 13) |
|
What is eMarketing? |
| ----> |
|
eMarketing
or electronic marketing refers to the
application of marketing principles and techniques
via electronic media and more specifically the
Internet. The terms eMarketing, Internet marketing
and online marketing, are frequently
interchanged, and can often be considered
synonymous. eMarketing is the process of
marketing a brand using the Internet. It
includes both direct response marketing
and indirect marketing elements and uses a range of
technologies to help connect businesses to their
customers. By such a definition, eMarketing
encompasses all the activities a business conducts
via the worldwide web with the aim of
attracting new business, retaining current
business and developing its brand
identity. |
|
|
|
| 14) |
|
What is meaning of .com, .net, .org, .us, .biz, .info ? |
| ----> |
|
When
you select a domain name, you can choose
from several different extensions. These
extensions can help indicate the type of
business or service you are providing
online or your geographical location.
Different extensions may also have different domain
names available in inventory. For example, newer
extensions such as .biz may have more available
names than the more mature .com extension. Here
are definitions of the extensions you can
choose from:
.com represents the
word "commercial," and it is an unrestricted global
domain name extension. Many businesses prefer a
.com domain name because it is a highly
recognized symbol for having a business
presence on the Internet. But, the number
of available .com domain names is
shrinking as more and more businesses go online
.net represents the
word "network," and is an unrestricted global domain
name extension most commonly used by Internet
service providers, Web-hosting companies, or
other businesses that are directly
involved in the infrastructure of the
Internet. Additionally, some businesses
choose domain names with a .net extension
for their intranet web sites.
.org represents the
word "organization," and is an unrestricted global
domain name extension that is primarily used for
non-commercial sites. However, many
commercial entities register the .org
extensions corresponding to their .com
domain names in order to protect their
brands.
.biz is a
restricted-use global domain name extension used for
business web sites. As a relatively new type of
domain, .biz offers a company the opportunity to get
the domain name it really wants and
enhance its presence on the Web with a
domain name that means business.
.info is an
unrestricted domain name extension that creates an
opportunity to reach a worldwide audience with
information about your business and ideas. .info is
growing in popularity, but still has many
great names available.
.us is a restricted-use
country code that may be used by any individual or
organization with residence in the US or its
territories, including foreign organizations
that do business in the US. |
|
|
Top |
| 15) |
|
Why should I use a service to submit site when I can do it myself ? |
| ----> |
|
With
NK Technologies services, you can save
your business time. Trying to accomplish
this massive task may take your few weeks.
Also keep in mind that our professionals
will optimize your html tags and meta
tags, which may help you boost your rankings. This
expertise is achieved with 3000 to 4000 hours of
research and online working. |
|
|
|
| 16) |
|
Do you guarantee that my site will come up #1 in the search engines ? |
| ----> |
|
No.
We do not guarantee that your site will
come up #1, though many of our clients do
achieve top 10 rankings. Search engines
change their algorithms on how they rank
or index sites, and we do not have any
control over this. |
|
|
|